A little while ago I posted about the evil of store rewards programs and how they were just around to be sneaky and get us to buy things we don’t really need. Maybe that post was a bit unfair.
I have a weakness for books, so store rewards to bookstores, or even just getting a weekly or monthly book-related email, was terrible for me. I do not, however, have a weakness for shoes, so my shoe store rewards are pretty benign and harmless for me. I’m even able to use them to my advantage — to save money on things I actually need without it ever getting out of control. Totally not like how I used my bookstore store rewards.
So store rewards programs are not inherently evil or inherently good. The trick is figuring out how to make them work for YOU and to notice if the tables turn and you become a slave to THEM.